In a groundbreaking first for Nigerian fashion and film, Lagos powerhouse Zephans & Co. has made history as the first Nigerian fashion brand to co-sponsor a Nollywood production, backing the star-studded heist film “Gingerrr” now thrilling audiences nationwide.
The stylish action flick, helmed by director Yemi “Filmboy” Morafa, features an A-list ensemble including Bisola Aiyeola, Wunmi Toriola, Bolaji Ogunmola, Kiekie (Oluwabukunmi Adeaga-Ilori), Odunlade Adekola, Lateef Adedimeji, and Shaffy Bello, with special appearances by Timini Egbuson and Blossom Chukwujekwu.
Fashion and film have long been dance partners in Nigeria’s creative scene, but this collaboration marks an unprecedented step forward. Zephans & Co.’s founder and creative director Nkiru Achukwu sees it as more than just a branding exercise: “This moment is special not just for our brand but for the creative economy we love,” she explains. “Gingerrr celebrates bold Nigerian women; dressing that story feels like a full-circle Lagos love letter.”
Released on September 26, 2025, the film has already garnered praise for its stunning visuals, with critics particularly noting how Zephans & Co.’s designs seamlessly blend into the narrative while maintaining their distinctive Lagos street-meets-chic aesthetic. The partnership represents a new model for Nigeria’s creative industries, where fashion and film collaborate not just aesthetically but financially.
“It’s about ecosystem value,” Achukwu notes. “When brands support films, we don’t just promote fashion, we help finance stories that move culture forward. It’s a win for everyone.”
Founded in Lagos, Zephans & Co. has built its reputation crafting expressive ready-to-wear pieces that capture the energy of contemporary Nigerian style. Their partnership with “Gingerrr” – a bold, female-led heist story – showcases how Nigerian fashion and film can come together to create something truly spectacular.
The collaboration signals a promising new chapter in Nollywood’s evolution, where style and storytelling merge to create authentic Nigerian narratives that resonate both at home and across the diaspora.
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