BEST Spirits Unveils Bold New Look in Premium Portfolio Makeover
In a glittering event that brought together Nigeria’s beverage industry elite, Nigerbev has pulled off an impressive transformation of its iconic BEST spirits portfolio. The leading spirits producer revealed sleek, modernized packaging designs for all seven variants in its flagship collection, marking a significant milestone in the brand’s 15-year journey.
The refreshed lineup, which includes popular favorites like BEST Cream, Whisky, London Dry Gin, Vodka, Inferno, Whisky VIP, and Chocolate Vodka, maintains its signature bottle shapes while introducing contemporary labels, caps, and cartons that promise to turn heads on store shelves.
Dr. Obinna Ike, Nigerbev’s Managing Director, shared the company’s vision behind the makeover, emphasizing their commitment to meeting evolving consumer tastes while maintaining their trusted position in Nigeria’s spirits market. The transformation goes beyond mere aesthetics – it’s about creating stronger connections with consumers and expanding the brand’s reach.
Adding an international perspective, David Salmon, Group MD of parent company Westside Distillers and Vintners, revealed ambitious plans to extend BEST’s influence beyond Nigerian borders. With its South African roots and strong presence in West Africa, the brand is positioning itself for expansion across West and Central Africa.
The launch event was a masterclass in experiential marketing, featuring immersive product showcases, guided tastings, and an insightful panel discussion with key executives. Industry heavyweights, including Marlies Immelman and Anselem Ikeotuonye, joined forces to unpack the strategic thinking behind the refresh.
Nigerian music star Spyro added celebrity flair to the proceedings, while representatives from major vendor partners like VeeVee, Perfect Packaging, and Beta Glass showed their support for the brand’s evolution.
Marketing Manager Akeem Audu perfectly captured the spirit of the redesign, noting how it bridges the gap between BEST’s loyal longtime customers and contemporary consumer expectations. As the festive season approaches, this strategic refresh positions BEST as “The Icon for Best Moments,” with promises of more exciting developments to come.
With attendance from international executives and key industry partners, the event marked not just a packaging update but a bold statement of intent from a brand ready to cement its position as a regional powerhouse in premium spirits.
