Suzuki Showcases New Models and Innovation at Three-Day Lagos Event
Suzuki by CFAO Mobility demonstrated its growing presence in Nigeria’s automotive sector through a dynamic three-day celebration highlighting new vehicle launches and customer experiences in Lagos.
The event commenced on Thursday, October 30, 2025, with the company opening its Victoria Island showroom doors to the public. Visitors participated in test drives and received detailed information about financing options while exploring Suzuki’s diverse vehicle lineup.
A significant highlight came on Friday with the unveiling of the new Suzuki Dzire Sedan, engineered specifically for fuel efficiency in the Nigerian market. The day also featured the launch of the Suzuki Jimny Tour Drive, which traversed major Lagos routes to demonstrate the vehicle’s adaptability to local conditions.
The celebration drew a diverse crowd of automotive industry professionals, potential customers, media personnel, and social media influencers, highlighting CFAO Mobility’s expanding influence in Nigeria’s automotive sector.
Innovative Design Meets Market Needs
The newly launched Suzuki Dzire represents the manufacturer’s commitment to combining sophistication with practicality. Mrs. Aissatou Diouf, General Manager of Suzuki by CFAO Mobility, emphasized this point, stating, “The new Dzire reflects Suzuki’s philosophy of creating cars that combine style, performance, and fuel economy tailored to meet the realities of Nigerian roads and consumers.”
Proving Ground: The Jimny Experience
During the Jimny Tour Drive, participants experienced firsthand the vehicle’s acclaimed off-road capabilities across Lagos’s varied terrain. Marketing Manager Hakeem Sanusi highlighted the vehicle’s versatility, noting, “The Jimny represents freedom and adventure. Through this tour, we are giving Nigerians the chance to experience what it means to drive a vehicle built for both fun and functionality.”
Building a Sustainable Automotive Future
CFAO Mobility’s investment in Nigeria extends beyond vehicle sales. The company is establishing comprehensive support systems, including maintenance services, robust after-sales support, and technical training programs. These initiatives aim to enhance both vehicle longevity and road safety standards across Nigeria.
As a prominent player in Nigeria’s automotive industry, Suzuki by CFAO Mobility continues to strengthen its market position by offering vehicles that combine reliability with affordability, while maintaining a strong focus on customer service and support infrastructure.
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