The Unforgettable BBNaija Season 10: How Imisi and Co. Redefined Nigeria’s Biggest Reality Show
In a groundbreaking finale that had Nigeria buzzing, Imisi emerged victorious in the tenth season of Big Brother Naija, clinching the win with an impressive 27% lead over runner-up Dede. But this season was far more than just another edition of Nigeria’s beloved reality show – it was a masterclass in entertainment that kept viewers glued to their screens from start to finish.
For the first time in BBNaija history, every single housemate brought something unique to the table, creating a perfect storm of entertainment that made Season 10 truly special. From the streets-smart strategy of winner Imisi and Kuture to Kaybobo’s culinary magic in the kitchen, each contestant carved out their own special place in viewers’ hearts.
The house was alive with diverse personalities that appealed to every type of fan. Jason Jae had viewers breaking into dance with his smooth moves, while the dynamic duo of Koyin and Rooboy turned every party into an unforgettable festival – Koyin belting out lyrics like a studio artist and Rooboy bringing his hypeman energy to new heights. The intellectuals Faith and Dede kept conversations stimulating, while Kola served fashion moments that had style enthusiasts taking notes.
What set this season apart was its break from traditional BBNaija formulas. Gone were the days when “shipping” guaranteed longevity in the house. Even promising couples like Doris and Denari, Kayikunmi and Isabella, and the briefly entertaining Bright Morgan and Mide couldn’t rely on romance to win votes. Instead, authenticity became the winning currency.
Biggie, the show’s mysterious overseer, kept everyone on their toes with clever twists, particularly the game-changing Red Telephone. This device became a powerful tool that allowed Kaybobo to buy his way to the finals and saved housemates like Rooboy, Joanna, and Dede from eviction. It even played a role in adjusting the grand prize from ₦150 million to ₦80 million, adding an extra layer of drama to the competition.
As the curtain falls on BBNaija Season 10, it’s clear that the show has evolved beyond its reality TV roots to become a mirror of Nigerian youth culture, where authenticity trumps strategy, and real connections matter more than manufactured drama. For first-time viewers and die-hard fans alike, this season served as the perfect showcase of why Big Brother Naija remains Nigeria’s most talked-about television event, even after a decade on air.
