Meet Imisi: The Small-Town Girl Who Conquered BBNaija Season 10
From designing clothes in Oyo State to winning Nigeria’s biggest reality show, Opeyemi “Imisi” Ayanwale’s story reads like a modern-day fairy tale. The 23-year-old fashion entrepreneur captured millions of hearts and walked away with the whopping ₦150 million grand prize in Big Brother Naija Season 10, marking her incredible transformation from ambitious dreamer to reality TV royalty.
Born on January 24, 2002, Imisi’s infectious personality and genuine spirit made her a standout among the 15 female contestants vying for BBNaija glory. The University of Ibadan alumna brought her unique blend of street-smart fashion sense and undeniable charisma to the house when she entered on July 26, 2025.
Behind the bright smile and witty one-liners lies a story of resilience. Before her BBNaija journey, Imisi was building her fashion brand, creating affordable streetwear that fused modern style with African influences. But life hadn’t always been kind – she bravely shared her story of surviving a toxic relationship and losing her baby at four months, a revelation that touched viewers deeply. “I lost my child because I was under constant emotional stress. I was always crying, and it broke me,” she confided to her fellow housemates.
In the BBNaija house, Imisi’s strategy was refreshingly simple: stay true to herself, spread joy through humor, and avoid unnecessary drama while building genuine connections. This approach proved golden, helping her outlast strong contenders like Tonia, Rico, and Blessing, who were evicted in the final weeks.
Currently valued between $5,000 and $8,000, Imisi’s net worth is set to skyrocket thanks to her BBNaija victory. The budding fashionista isn’t stopping there – whispers of potential Nollywood debuts and fashion collaborations in 2026 are already circulating.
Fans can keep up with Imisi’s post-BBNaija adventures on her social media channels, where she shares everything from style tips to glimpses of her new life in the spotlight. For this small-town girl with big dreams, winning BBNaija is just the beginning of what promises to be an extraordinary journey in Nigeria’s entertainment industry.
